SUPER SPRING BREAK SAVINGS ON FLIGHTS TO SUN VALLEY – FLY FOR ONLY $106 EACH WAY* BETWEEN LOS ANGELES AND SEATTLE ON ALASKA AIRLINES!

Head to Sun Valley and hit the slopes at Sun Valley Resort on Alaska Airlines with fares from Los Angeles and Seattle as low as $106 each way.* Travel March 18, 2012 - March 25, 2012. Purchase tickets by March 16, 2012.   7 day advance purchase required. Book at www.alaskaair.com *Additional restrictions apply

Spring skiing in Sun Valley means sunshine, soft snow, live music, fun events, great lodging & lift ticket deals and now, super savings on daily non-stop flights on Alaska Airlines!

For Sun Valley lift ticket, lodging and other deals, www.visitsunvalley.com

*Additional restrictions apply: Terms & ConditionsFare Rules: Purchase by March 16, 2012.
Travel valid from March 18 through March 25, 2012.
Travel between Seattle and Sun Valley is valid March 18, 2012 through March 21, 2012.
Travel between Sun Valley and Seattle is valid March 21, 2012 through March 23, 2012.
Travel between Los Angeles and Sun Valley is valid March 18, 2012 through March 25, 2012.
Travel between Sun Valley and Los Angeles is valid March 20, 2012 through March 24, 2012.
Tickets must be purchased at least 7 days prior to departure.
Terms and Conditions: Seats are limited and may not be available on all flights or all days. A $20 per bag charge will apply for up to three checked bags. Additional fees apply to check more than three bags or overweight or oversized items. See our checked baggage policy for more details. These fares may be purchased at alaskaair.com provided the itinerary is no more than eight segments long (a ground segment constitutes one leg of your itinerary). These fares are nonrefundable and are only available on Alaska Airlines. A ticket purchased at an Alaska Airlines airport location or through one of our reservation call centers will cost $15.00 more per person than the advertised fare. Changes made through an Alaska Airlines Reservation Call Center incur a $100 per person change fee plus applicable fees and any difference in fare. Changes made at alaskaair.com incur a $75 per person change fee plus applicable fees and any difference in fare. Fares include government taxes and fees, including the September 11th Security Fee. All fares are in U.S. dollars and are subject to change without notice, and other restrictions apply. Some markets may not operate daily service.

With blue skies, fresh powder and $35 lift tickets, thousands of local and regional skiers and snowboarders enjoyed a fantastic day on the slopes of Sun Valley Ski Resort  and a lively apres ski party and raffle at River Run Lodge as part of the new Fly Sun Valley Alliance (FSVA), SKI FOR AIR SERVICE Community Ski Day on Sunday January 22.   The proceeds from the lift ticket and raffle ticket sales raised nearly $40,000 to help support FSVA’s efforts to maintain and improve commercial air service to Sun Valley, an economic lifeline for the area’s tourism and other local businesses.

The significantly discounted $35 SKI FOR AIR SERVICE lift tickets were completely sold out in advance and there continued to be strong demand up until the end of the sales period on Saturday, January 21, so only those who got their tickets early were able to enjoy the discounted day of skiing.  

“SKI FOR AIR SERVICE DAY was nothing short of a smashing success,” remarked Eric Seder, FSVA Board President. “We raised money for air service, we raised awareness of the importance of air service and what Fly Sun Valley Alliance does to support air service, and thanks to Sun Valley Resort, we were able to offer local and regional skiers an inexpensive ski day at our world-class resort while supporting this important economic cause.”  Seder noted however that the funds raised are a small amount of what is annually needed currently to maintain the seasonal summer and winter non-stop flights from Seattle and Los Angeles on Alaska Airlines, and significantly more funding will be needed to both expand the current service as well as secure additional new service from other key markets.

Sun Valley Resort Marketing & PR Director and Fly Sun Valley Alliance Board Member Jack Sibbach was very pleased with the results of this new event initiative. “It was great to see so many local and regional skiers out on the mountain taking advantage of this deal and our terrific ski conditions,“ he commented.  “Air service is critical to the Sun Valley Resort and our entire community’s future economic success so it’s wonderful to have the community help support it in this way.”

FSVA congratulates the following SKI FOR AIR SERVICE DAY Raffle ticket winners:

4 Roundtrip Tickets on Alaska Airlines between Sun Valley and Los Angeles & Seattle: Sallie Castle, Tami Campbell, Cindy Forgeon, Robert Dreyer

ResortQuest Sun Valley condo rental for 2 people for 3 nights:   John Conners

$160 Sipping in Ketchum Package - gift certificates from Tranquility Teahouse, Perry’s, The Coffee Grinder, Starbucks:  Alyson Daniel

$75 Avis Car Rental Certificate:  Doug Werth

Remington 12 gauge, pump action model 870 shot gun:   Julie Tsuboi

Handcrafted western spurs:  Mark Cook, Josh Kantor

For more details, www.flysunvalleyalliance.com

According to several of the ski/snowboard shops selling the Fly Sun Valley Alliance $35 SKI FOR AIR SERVICE full-day lift ticket for skiing at Sun Valley on Sunday, January 22, the tickets are “selling like hotcakes,” as local and regional skiers continue to snap up the significantly discounted tickets at a brisk pace.

A limited number of the discounted $35 SKI FOR AIR SERVICE lift tickets are available for sale in advance, for cash only, through Saturday January-21, unless sold-out earlier, at the following local and regional ski/snowboard shops: 

Sturtevant’s (Ketchum & Hailey), Board Bin (Ketchum & Hailey), PKs Ski & Sports (Ketchum), Formula Sports (Ketchum), Ski Tek (Ketchum), as well as Claude Sports in Twin Falls and Newt & Harold’s in Boise. 

 “Clearly skiers understand what a great deal this is and they are smart to get these tickets now while they are still available. Plus, the new snow expected this week will provide an extra reason to get out and enjoy a day on the mountain with your friends and neighbors this Sunday,” remarked Carol Waller, Executive Director of Fly Sun Valley Alliance, the organization that is hosting the SKI FOR AIR SERVICE DAY in partnership with the Sun Valley Resort. Waller noted all proceeds from the day will support air service to Sun Valley, a critically important economic cause.

Ticket Sales

The $35 SKI FOR AIR SERVICE lift tickets will continue to be sold through Saturday, January 21, or until the limited number of lift tickets available at participating ski shops are sold-out.  Lift tickets will not be available for sale on SKI FOR AIR SERVICE Community Ski Day on Sunday, January 22.  Lift Ticket purchases are cash only and not refundable. There is no limit to the amount of tickets an individual may purchase.

Après Ski Party and Raffle

As part of the SKI FOR AIR SERVICE community ski day, FSVA will be holding a raffle with some great prizes for the lucky winners, including:

  4 Roundtrip Tickets on Alaska Airlines between Sun Valley and Los Angeles and Seattle

  ResortQuest Sun Valley condo rental for 2 people for 3 nights

  $160 Sippingin Ketchum Package - gift certificates from Tranquility Teahouse, Perry’s, The Coffee Grinder, Starbucks

  Remington 12 gauge, pump action model 870 shot gun

 Handcrafted western spurs

Each SKI FOR AIR SERVICE lift ticket purchaser will receive a special 2-for 1 voucher attached to their ticket which allows them to get double the amount of raffle tickets they purchase.   Raffle tickets will cost $5 for 1 or $20 for 5 and will be available for sale all day on January 22 at both the River Run and Warm Springs Day lodges.  The winner will be drawn during the SKI FOR AIR SERVICE Après Ski Party from 3-5pm at River Run Lodge, which will feature music by local valley duo Jay & Paula. 

For more details, www.flysunvalleyalliance.com

Fly Sun Valley Alliance (FSVA), in partnership with the Sun Valley Resort, is once again offering businesses and organizations the opportunity to purchase Transferable Employee Ski Passes for the upcoming 2011-12 winter season.  This popular employee benefit program raises funds to support air service access to Sun Valley.

This year FSVA  is offering three Transferable Business Employee Ski Pass options;

• Basic “All Week” Business Transferable ski Pass for $2600 which allows one employee to ski each day of the season, plus two free ACCESS SUN VALLEY CARDS which offer flight and other local business discounts.
•  NEW!  Basic “Long Weekend” Business Transferable Ski Pass for $2600, which allows two employees to ski each Friday-Saturday-Sunday during the season, plus two free ACCESS SUN VALLEY CARDS which offer flight and local business discounts.
• NEW! GOLD Business Transferable Ski Pass for $5000 which includes over $10,000 in  exclusive perks and privileges including one Basic Transferable Business Ski Pass of either type; a  designated Company Day on Baldy with free skiing for 50;  two free season parking passes at Warm Springs, five free virtual golf sessions, 12 free Zenergy Health Club & Spa day passes, 10 free ACCESS SUN VALLEY CARDS, and five free ski demos from Sturtevants Mountain Outfitters, PK’s Ski & Sports, Ski-Tek, Formula Sports and Sun Summit Ski & Cycle.

Details, terms and conditions and online purchasing information for the FSVA Business Transferable Employee Ski Passes can found at http://www.flysunvalleyalliance.com/business_ski_passes.php

“These new Business Transferable Ski Pass options should be very attractive to many different types of businesses in the valley who want to offer their employees the benefit of free skiing on Baldy at a fraction of the cost, “ noted Eric Seder, FSVA Board President.  “The new Long Weekend option is designed for those Monday-Friday businesses to allow more of their employees to ski on the weekends.  And the new GOLD pass is a terrific value, especially with  the designated Company Ski Day that offers free skiing for 50 people, which can be employees, family members, clients, donors or any others the business or organization would like to invite,” he added.  Sun Valley Resort is also allowing GOLD pass purchasers to add additional skiers over 50 on their Company Ski Day at the discounted group rate.  Seder expressed appreciation to Sun Valley Resort for their continued support and to the other local businesses who have contributed additional perks to the GOLD pass this year.

 Seder said the FSVA Transferable Employee Ski Pass program is a significant part of fundraising for support of the winter and summer non-stop flights on Alaska Airlines from Seattle and Los Angeles, as well as other air service development initiatives undertaken by FSVA.  He added that the Sun Valley Resort continues to be a key partner in working to sustain and develop air service to Sun Valley.

 Jack Sibbach, Marketing & PR Director for the Sun Valley Resort and FSVA Board Vice-President, said that the company was happy to work with FSVA to develop and expand the Business Transferable Employee Ski Pass program to provide more options for more businesses and organizations this year.  “These passes are a great way to get employees out skiing, while supporting commercial air service which is so critical to local businesses and our economy,” he noted.

 For more information, contact carol@flysunvalleyalliance.com or 208-720-3965.

 Fly Sun Valley Alliance (FSVA) has launched a new Refer A Friend promotion and added new business deals to its ACCESS SUN VALLEY CARD, a valley-wide discount card with exclusive discounts on Alaska Airlines flights and deals at over 85 local participating businesses.  Sales from the purchase of the ACCESS SUN VALLEY CARD support FSVA’s efforts to improve air and ground service access to the Sun Valley.

 Refer A Friend Promotion

Atkinsons’ Markets has joined the ACCESS SUN VALLEY CARD program and is sponsoring the new Refer A Friend promotion by offering a $50 gift card to any current Card holder who refers a friend to purchase the ACCESS SUN VALLEY CARD, and the referred friend also receives a $25 gift card. 

 “We strongly believe in the efforts of Fly Sun Valley Alliance to improve our air service access to Sun Valley and wanted to show our support for this innovative fundraising program,” remarked Chip Atkinson, co-owner of Atkinsons’ Markets.  “The gift cards are good at any of our three stores in Ketchum, Hailey and Bellevue, and we are proud to continue our long standing tradition of community support by sponsoring the ACCESS SUN VALLEY CARD Refer A Friend promotion. We encourage the entire local business community to get behind this effort because improved access is one of the most important keys to our valley’s future economic growth.”

 New Business and Event Deals

A number of new businesses and events have also recently joined the ACCESS SUN VALLEY CARD program offering a variety of excellent deals with great savings for Card holders:

 Shops/Services

• The Board Bin:  20% off Skullcandy headphones and GoPro video cameras
• Bavarian Soul: 10% off all active lifestyle clothing & accessories for men & women
• Fireplaces, Etc:  10% off all retail purchases of fireplaces, stoves, outdoor furniture and more
• Western States Geothermal:  $10 off hourly rate for HVAC, plumbing and electrical services and a FREE residential basic energy savings analysis
• Tullys Coffee:  Free upgrade on any drink

Events

• Sun Valley Harvest Festival:  15% off purchase of up to 2 All-Access Festival passes if purchased by Sept 1 – over $50 in savings
• Danny Thompson Memorial Golf Tournament – Huey Lewis & The News Benefit Concert:  $10 off $35 lawn seats for up to 4 people – a $40 savings.  Must be purchased at SV Sports Center.

 The annual ACCESS SUN VALLEY CARD is available for $99 and can be purchased online at www.flysunvalleyalliance.com.  In addition to the Alaska Airlines flight deal, other exclusive discounts are offered on merchandise, meals, lodging, recreation, arts, and a variety of services at over 85 participating businesses, with more continually being added.  For a full list of business deals and discounts, visit www.flysunvalleyalliance.com/participating_businesses.php   There is no cost for a business to join the ACCESS SUN VALLEY CARD program.

 The ACCESS SUN VALLEY CARD program is designed to boost sales for local businesses while helping raise funding for airline Minimum Revenue Guarantees (MRGs) and other air service development efforts.

 Sun Valley Resort has long been a key partner in air service support and funding. FSVA, along with Sun Valley Resort, is also actively involved in financially supporting the Sun Valley Express Boise-Sun Valley van shuttle service, in recognition that Boise is also an important air gateway for many visitors and residents.

Fly Sun Valley Alliance (FSVA) has re-launched its ACCESS SUN VALLEY CARD, the valley’s premier discount card with exclusive discounts on Alaska Airlines flights and deals at over 50 local participating businesses.  Sales from the purchase of the ACCESS SUN VALLEY CARD support FSVA’s efforts to improve air and ground service access to the Sun Valley, Idaho area.

“We are very excited to re-launch the ACCESS SUN VALLEY CARD program with an important new partner, Alaska Airlines,” remarked Eric Seder, President of the non-profit Fly Sun Valley Alliance.  “They have offered a fantastic benefit to cardholders – an exclusive discount on flights between Sun Valley and Los Angeles and Seattle which provide a significant savings:  $89 one-way to Los Angeles and $69 one-way to Seattle.  Certain restrictions do apply*, and seats are limited, but this benefit will literally pay for the purchase of the card itself.”

The annual ACCESS SUN VALLEY CARD is available for $99 and can be purchased online at www.accesssunvalley.com, the FSVA’s new website.  In addition to the new flight deal, other exclusive discounts are offered on merchandise, meals, lodging, recreation, arts, and a variety of services at over 50 participating businesses, with more expected to be added to the program in the coming months.  For a full list of business deals and discounts, visit www.accesssunvalley.com.  There is no cost for a business to join the ACCESS SUN VALLEY CARD program.

Seder noted that the ACCESS SUN VALLEY CARD program is designed to boost sales for local businesses while helping raise funding for airline Minimum Revenue Guarantees (MRGs).

“We simply must recognize that the health of our economy is directly tied to the level of air service to Sun Valley and  that we, as a community, need to collectively support continued and expanded air service in any way possible, including buying the Access Sun Valley Card, “ said Seder.  “The reality is that MRGs are critical for not only maintaining current air service, such as the peak winter and summer Alaska Airlines non-stop flights between Sun Valley and Los Angeles and Seattle, but to secure additional non-stop service from new markets in the future.”

 Sun Valley Resort has long been a key partner in air service support and funding.  Seder said that FSVA, along with Sun Valley Resort, is also actively involved in financially supporting the Sun Valley Express Boise-Sun Valley van shuttle service, in recognition that Boise is also an important air gateway for many visitors and residents.

* TERMS & CONDITIONS FOR ACCESS SUN VALLEY CARD EXCLUSIVE DISCOUNT FARES 2011/12

Purchase By: March 15, 2012. Travel Valid From: May 27, 2011 – March 15, 2012. Advance Purchase: 7 Days    Passengers: One person per discount code.  Blackout Dates: Nov. 18-19, 22-23, 26-28: Dec 21-23, 26, 2011; Jan 1-3; Feb 16-20, 2012.  Valid only on flights operated by Alaska Airlines or Horizon Air between SEA-SUN and LAX-SUN. Not valid on codeshare flights. Discount: Discount fares are valid for one way travel but may be purchased in a roundtrip ticket.  Not applicable to Mileage Plan Award reservations, Alaska Airlines Vacation packages, tour or contract fares. Reservations & Ticketing: Valid for new ticket purchases only at alaskaair.com. Discount code cannot be applied to tickets that have already been purchased and issued. Discount Code is relinquished at time of ticketing and void for future purchases. Credit card required for purchase. Routes: Valid for travel between Sun Valley and Seattle or Los Angeles, on flights operated by Alaska Airlines or Horizon Air.  Travel TO Sun Valley is valid Sunday through Wednesday; travel FROM Sun Valley valid Wednesday through Saturday.  Taxes, Fees and Surcharges: Passengers are responsible for all applicable taxes, fees, and surcharges, including checked baggage fees. Combinability: Not valid with any other discounts, including discount codes, coupons, discount programs, MyAccount online discount, or other arrangements. Changes and Refunds: Fares are non-refundable.  A $75 change/reissue fee applies to all ticket changes.  Once issued, tickets are non-transferable.  Mileage Plan: Mileage Plan credit applies and upgrades are allowed. Transferability: Discount codes may not be sold, bought, bartered, auctioned or collected in bulk. Any deemed by Alaska Airlines to have been distributed or acquired improperly will not be honored and the traveler will be responsible for payment of full fare. Additional Terms: All rules of alaskaair.com and the applicable published fare not mentioned within these terms and conditions apply. Other: Discount codes have no cash value and are not valid for travel. Lost or stolen discount codes cannot be replaced. Alaska Airlines has the final authority regarding discount code redemption. Travel is subject to Alaska Airlines and Horizon Air’s contract of carriage. Terms and conditions as written herein are final and cannot be changed by any statement or representation of any unauthorized person, including employees of Alaska Airlines or Horizon Air or issuing organization. Other restrictions may apply and Alaska Airlines reserves the right to suspend or change this offer without notice.

Business Leader Emphasizes Organization’s Role in Air Service Support Initiatives

Local business leader Eric Seder, co-owner with his wife Susan, of Sun Valley Shutters & Shades and Fox Creek Interiors, and founding board member and current vice-president of the board of the Wood River Economic Partnership (WREP), was elected president of the board of the Fly Sun Valley Alliance at their meeting in February.  The mission of the non-profit Fly Sun Valley Alliance is "to actively pursue and secure improved commercial air and ground service access to the Wood River Valley"  The organization plays a key role in supporting air service initiatives by working with Alaska Airlines/Horizon Air to ensure continuation of their daily non-stop winter and summer flights from Los Angeles and Seattle through negotiation and financial support of minimum revenue guarantees, and overseeing contract support for the Sun Valley Express ground shuttle to and from Boise.   FSVA also researches new potential air service opportunities and competitive programs, raises funds for support of current and future air and ground service programs, performs economic impact research on air travelers to the valley and more.

 “I am honored to take on this leadership role in Fly Sun Valley Alliance because I know how key air service is to our valley’s economy.  This organization, working in partnership with Sun Valley Resort, the business community and Friedman Memorial Airport, has provided a tremendous benefit to the community by supporting these non-stop flights.  According to air passenger surveys, flights by Alaska/Horizon and Delta/SkyWest into the Friedman Memorial Airport bring in an estimated $35 million local economic impact annually, “stated Seder. Seder also gave special thanks to outgoing FSVA President Maurice Charlat, who successfully led the organization since its inception as a non-profit in 2006.   “Maurice has served FSVA and this community so well over the years.  I really want him to know how much his dedication and leadership has been appreciated”, remarked Seder.

 Seder said that FSVA is working on new plans to secure short and long term funding for air service.  “We plan to work on continuing to improve the success of our current flights, but also to aggressively pursue new opportunities for non-stop flights from key markets.  As is the case with most other ski resort destinations in the west, and many other smaller communities in general, we will not get that service without minimum revenue guarantees, “he noted.

Fly Sun Valley Alliance Board members for 2011 include:

 Eric Seder, President (WREP)

Jack Sibbach, Vice President (Sun Valley Co.)

Deb Fox, Secretary (SV Chamber)

Mike Rasch, Treasurer (Atlantic Aviation)

Maurice Charlat, Past President (At Large)

Rick Baird (FMA Manager)

Dewayne Briscoe (City of Sun Valley)

Patrick Buchanan (Hailey Chamber)

Dick Fenton (At Large)

Lisa Horowitz (City of Ketchum)

Don Keirn (City of Hailey)

Jim Perkins (Blaine County Pilots Association)

Jane Rizzo (Sun Valley Marketing Alliance)

Adrianne Robideaux (Blaine County Airport Advisory Committee)

Larry Schoen (Blaine County Commission)

Peter Schuermeir (At Large)

 Seder also announced that Carol Waller had been hired as FSVA’s new Director, replacing Neil Morrow who resigned the position in January.  He said Waller, who previously served as Executive Director of the Sun Valley/Ketchum CVB, has been actively involved in FSVA for years and brings a deep knowledge and experience to her new role with the organization.